Digital Marketing Coordinator

职位类别： 其它兼职类

Responsibility:

1. Responsible for maintaining social media platforms (Weibo, Wechat, etc.)，launch advertising campaigns to reach target and enhance brand reputation and awareness;

2. Closely work with both internal sections and external agencies to ensure the digital communication strategy and campaigns goes smoothly;

3.Responsible for analysis of market trend, competitors and the consumers’ behavior, to formulate the overall digital strategy;

4. Responsible for planning innovative and efficient social media activity for marketing campaigns to enhance sales volume & brand awareness;

5. Responsible for analyzing advertising effect on the social media platforms and optimizing the planning for next step.

6.Responsible for creating and maintaining the process and mechanism for online marketing content.

7.Presenting and updating to communicate with target audience.

8.Local implementation of company own extends digital platforms; include EDM, online magazine, membership center.

9.Periodical collecting the requirement from brand / trade marketing team, aligning digital content with key marketing priorities

10. Other matters assigned by the superior

Requirement:

1. Bachelor degree or above in marketing, advertising or relevant major，fluently in English (written/oral);

2. At least 2 years working experience in marketing or advertising agency, experienced in fashion industry is preferred;

3. Proficiency in design software, such as Photoshop &Power Point & Adobe Illustrator

4. Detail-oriented, sensitive to data, familiar with data analysis tools;

5. Familiar with digital media, SEO, social media;

6. Strong sense of responsibility & team work spirit;

7. Intelligent, flexible, positive attitude, can work under pressure.

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• 年龄要求： 不限
• 语言要求：不限