NBA

The NBA’s entity that conducts all of the league’s businesses in greater China was formed in January 2008 after its first office opened in Hong Kong in 1992. The NBA has interacted with Chinese basketball for decades, including first hosting the Chinese National team in 1985. The NBA currently has relationships with a strong network of television and digital media outlets in China, including a partnership of more than 20 years with national broadcaster CCTV. The league hosts hundreds of touring basketball events for fans, conducts community enrichment programs and maintains marketing partnerships with a combination of world-class Chinese based corporations and U.S.-based multinationals.