Associate planning Director

职位类别： 其它兼职类

As the strategy AD, you will be responsible full time for leading strategic communication for the top restaurant brands in China.Creating brand, category and campaign level strategies from brand, channel and consumer behavior insights. 

The background of this business makes sure we are the lead business partner in our clients marketing. Our role is not limiting to media, but also pivot to content, tech, creative, co-branding, product innovations and many more. This gives one of the most exciting strategy roles in the industry, and an opportunity to create the innovative and creative communication strategic work, and to actually make it happen, at scale.

You will lead a team of media planning expertise assigned to the account full time, plus a wider team and partners covering all functions in marketing communications, to design, project manage, and execute campaigns.



Measures of success –



In three months:



· Win the trust of the client as a strategic leader.



· Have an informed and knowledgeable strategic POV always



· Be able to advise team on elevating ideas



In six months:



· To design strategic part of brand and long term platforms



· To make and execute action plans on growing, inspiring and building an already capable team to be more strategic.



· With the support of management begin to build and lead a network of supporting functions/partners to deliver one-stop-shop marketing solutions to the client.



In 12 months:



· Leading the brand, regularly landing innovation, growing revenue



· Growth of team members for awards both on individual level and campaign level.



Responsibilities of the role:



· Provide insightful and comprehensive communication solutions. Lead strategic planning. Propose innovations on brand marketing. Structure of key proposals



· Lead, facilitate and coach a team of direct reports who all have both traditional and digital media/marketing experience.



· Confidently present and participate in client meetings, both having and articulating a clear POV.



· Facilitate supporting functions both internally and externally.



· Act as thought leadership to a wider team including providing trainings, workshops and award submissions.



· Be a key “engineer” in annual plans and very occasional new business pitches.



· Quality control of each step of the projects on your team



What you will need:



- STRATEGIC PLANNING: You are strategically minded, driving communication planning and strategy on big accounts in the past. At least 5 year working experience in planning role. You have the ability to combine liberal arts, data technology with logical thinking



- KNOWLEDGABLE: You have wide range of knowledge and sensitivity into marketing communications, understand roles and best practices in different marketing functions



- INTEGRATION: You have cross function experience, have working experience in creative agencies and closely working with media function is a plus.



- INNOVATION: You are an innovative thinker, with past experience of creating award winning campaigns is a plus



- DIGITAL: Understanding of digital ecosystems and comfortable handling data



- MANAGEMENT: You are experienced in managing a team, good at motivating and managing employees, clients and suppliers. Successful experience in handle several projects at the same time



- PASSIONATE: You are a passionate and articulate individual who has strong selling skills



- TEAMWORK: A good team member and be good at cooperation with internal and external partner.



About Mindshare



Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in  and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.





About China 



China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.



If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.



GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.

• 年龄要求： 不限
• 语言要求：不限