上海功典科技发展有限公司

migo背景migo corp 功典信息成立于1998年，是由信息及营销业界领袖所投资筹组成立，集合了数字营销、软件开发、crm策略专家、云端运算等精英，所组成之优秀而坚强的经营团队，在大中华区数字营销之专业领域巳获得极高的评价。migo 功典信息总部位于台湾，于中国上海及北京都设有分公司，目前拥有超过100位来自各个不同领域的菁英伙伴，累积服务客户数已经超过350家以上，近期更积极布局东南亚市场，目标是成为亚太地区数据营销顾问的领导品牌。migo愿景migo corp为大中华区提供专业数字营销及顾客关系管理服务的领导者，我们期待透过亚洲市场的营销思维建立属于华人的 数据化决策营销(data-driven decision marketing)策略模型。migo corp独立研发的migo platform，整合了ooyala, on24, experian等国际知名公司的营销工具，协助不同产业的营销人员快速提升数据思考的能力与策略观点；migo corp协助营销人从data的角度重新理解品牌、产品与消费者之间的关联性，协助企业将数据转化为商机，引导新世代的营销观点与策略思维。migo产品与服务migo corp历经14年的营销市场实务经验，独立开发出基于数据化决策营销(data-driven decision marketing)策略架构的全新整合式数字营销平台 – migo platform，以数据处理为核心，结合自动化报表(dashboard)模块、自动化营销工具(engagement tools)模块、媒体及网站使用分析(web and media analysis)模块、社群探勘(social)模块以及智能营销(marketing intelligence)模块，打造出业界惟一集数据运算、营销报表管理、实时成效监控和自动化营销工具于一身的专业系统平台；为了因应品牌客户在不同发展时期的需求，migo platform根据功能规格发展出migo starter、migo thinker以及migo explorer三个产品版本，透过标准化的产品及服务，提供营销管理人员最简易、整合而且快速的营销决策工具解决方案。backgroundmigo corporation was founded in 1998 by marketing and it entrepreneurs with the simple idea that data should drive marketing decisions. since migo’s humble beginnings, the migo vision remains unchanged but has since expanded to apply the power of “big data” with smart mathematics to create truly actionable marketing.visionmigo uses cutting-edge thinking from world-class data scientists to create a revolutionary new platform with an intelligent customer engagement ecosystem that enables true targeting and personalization at the individual level, which drives higher sales and roi for our clients. the value of migo platform and services is in its potential to help practitioners make better strategic and tactical decisions, run more streamlined and efficient organizations, and deliver more targeted and relevant products and services to customers.products & servicesmigo is now recognized as one of the leading “big data” analytics marketing companies in asia-pacific. with over 15 years of experience, migo has served numerous clients, including fortune 500 companies and some of the world’s leading global brands, in over 350 client engagements. migo has offices in beijing, shanghai and taipei.